Main points: Use a responsive website with easy-to-click phone numbers for smartphones. Make sure your Google Business listing and website contain keywords for the services you provide. Google reviews are important. Encourage satisfied customers to write them and...
Here is an article from Pew Research on Twitter. It is detailed and goes into things you may not need to know. The bottom line is Twitter users are about 22% of the population and 10% of Twitter users account for 80% of Twitter posts.
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